**Happy New Year! 🎉** As we embark on this new year, let’s reflect on what it might bring us. What resolutions do you have? Are you ready to improve our nation’s health, one tooth at a time? Rather than waiting for a government report on care in the next three years, let’s take action now! I often find inspiration from a podcast that explores human behavior insights. If we want to enhance our well-being, we can learn to implement similar nudges that promote healthy habits. Check out this podcast episode featuring Robert Cialdini, which resonates with my journey as a dentist: [Is the Godfather of Influence Still Relevant?](https://www.nudgepodcast.com/podcast/episode/2fa0fe0f/is-the-godfather-of-influence-still-relevant) Let’s leverage social media to spread our message! You can find resources on creating your own reels, posts, or stories at denflix.co.uk (https://www.denflix.co.uk). Your feedback will help refine these tools and develop a more comprehensive library. The dental team can be health advocates for our nation. We don’t need to be experts in everything; we need to share resources we trust, and combat misinformation. Explore you and your phone’s capabilities and see how you can contribute! Let’s apply Cialdini’s seven principles of influence to our marketing strategies for health advocacy. As Stephen Covey would say, it’s a win-win! This is a summary from chat GPT. It is really useful for some health references, like Wikipedia. Think how they could help you, our profession, and our NHS. Have fun sharing what we know, with the people we know and trust us.
Download videos here https://www.teeth4life.org.uk/denflix.html Robert Cialdini's work on human influence outlines several key principles that drive compliance and persuasion. Here is a summary of the seven principles he promoted: 1. **Reciprocity**: People feel obliged to return favours or concessions. When someone does something for you, you’re more likely to reciprocate. 2. **Commitment and Consistency**: Once individuals commit to something, they are more likely to follow through to remain consistent with their commitments, even if the initial reasons for the commitment change. 3. **Social Proof**: People tend to look to others to determine appropriate behaviour. If they see others participating in an action, they're more likely to follow suit. 4. **Authority**: Individuals are more likely to comply with requests from perceived authority figures, often without questioning the legitimacy of the request. 5. **Liking**: People are more easily persuaded by individuals they like. Factors that enhance liking include similarity, compliments, and cooperative efforts. 6. **Scarcity**: Opportunities seem more valuable when they are less available. Creating a sense of urgency can influence people’s decision-making. 7. **Unity**: A shared identity or sense of belonging can strengthen persuasion, as people are more inclined to support ideas or actions that reinforce group cohesion.
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